All beer is not created equal. In fact, craft beer far surpasses the mass-produced beer that you see every day in ads in many ways. How? Read on, beer lover.

It just tastes better! The most important reason why craft beer is so much better than mass-produced “big” beer is that craft beer just tastes better. Craft beer is all about flavor. Brewers use special ingredients that are handpicked and perfected over years. Because craft breweries don’t have the advertising power of the big beer companies, one of their most effective forms of advertising is word-of-mouth.

You get more diversity. You can find almost anything in beer in the craft beer market, including exotic ingredients, rich dessert flavors and interesting herbs and spices. There are over 2,000 craft breweries in the United States, and each makes their beer in a special way. Some have very high ABVs for those who like a bit of a kick in their beers, and others have lower ABVs, for those who would rather peacefully sip without getting drunk quickly

You get innovative ideas. Craft breweries apply their creative skills to brew more unique beers and are able to take risks because they produce a much smaller quantity of product. Some collaborate with other breweries, to create an even more innovative beer.

You can pair them with food. Many times, people limit food and alcohol pairings to cheese and red or white wine. But why do that when you have a huge variety of scrumptious flavors of beer available to you. Because craft breweries are passionate about taste and flavor, many include information about what food pairs best with each of their beers. This allows for an endless amount of deliciously exciting drinking and eating experiences. Impress friends with tasty pairings, or enjoy a cold pint with a hearty meal by yourself.

Matt Denny’s is the best place to grab a cold beer. And they have all six of the Sierra Nevada Beer Camp Brews, but, remember, they are going fast! They just tapped Congregation Daily IPA, Noble Naughty Sauce, Ironfire Hopagiorgio, Stone Pils and Alesmith IPA so get down and give them a try!

Matt Denny’s is located at 145 Huntington Drive, Arcadia. Call (626) 462-0250 or visit www.MattDennys.com for more details.