It was her 80th birthday and as Sue’s family gathered around in celebration, she announced a major decision. She had come to the conclusion that now – yes, now – was the proper time for her to move into a continuing care retirement community (CCRC).
Although they were a bit surprised, Sue’s two adult children (both seniors themselves) nodded to each other and expressed relief that their mother would have access to the support and care she needed. Both admitted to a bit of worry about her living alone since their dad died, especially as they both traveled extensively and were not available to see her or care for her on a regular basis.
But, of course, they all realized that such a move would require a massive commitment of time and energy, with the first necessary step being to find a good real estate agent to help sell the longtime family home.
Sue mentioned that she was acquainted with an agent she had met at church and who regularly sent her mailings. The agent seemed quite nice and professional, had won numerous awards and was active in the community, Sue and her children arranged for a meeting with the agent, and while she was clearly competent and well-educated in her field, Sue just couldn’t get past a nagging feeling that something was amiss. The agent was nice enough, but throughout Sue’s entire life, she had tended to gravitate toward doing business only with those to whom she felt some sort of connection. Perhaps it was something she had learned from her father, a man who valued relationships in business dealings as much or more than mere competence. Not only did she want help, but she also wanted to feel a special sort of bond and trust.
The practice had served her well throughout life and now – with such an important transaction – she wasn’t about to change her approach.
Sue scanned the yellow pages, spoke on the phone with a few agents, and even met with another over coffee, but still she couldn’t find the sensation of trust and comfort she desired. She finally did a couple of quick internet searches for an agent that might be able to understand her and her needs. She needed a Senior Real Estate specialist able to provide and that’s when she met Amy Dginguerian.
Amy was different
She arrived at her home and immediately the two hit it off. Sue hired Amy to list and sell her house and as she began to leave, Sue touched her gently on the arm and said “Thank you, Amy. You are different than other agents I’ve met with,” she smiled. “I don’t know exactly what it is, but I feel I can truly trust you to help me make this move.”
Sue’s home sold quickly, and with Amy’s help, she arranged for an estate liquidator to sell the belongings she no longer needed. She also arranged for a moving company to pack and transport what was needed to Sue’s new apartment at the retirement community, and made sure she was content in her new home.
A few days later, Sue’s children visited their mother, breathed a sigh of relief that everything seemed under control, that a large project was complete and that – most importantly – Mom was happy, healthy, and safe. Her daughter (who admittedly had been a bit annoyed at Sue’s “pickiness” in choosing an agent) smiled and remarked that Sue had made a fine decision in choosing Amy to spearhead the sale and move. “But Mom,” Sue’s son asked. “How did you make your decision? Why did you choose her?”
Sue dug into her purse and drew out the list of notes she had made while interviewing Amy:
As her daughters looked at the list, Sue remarked “I felt ‘OK’ with the other agents. They were undoubtedly good at their jobs. But I wanted someone who was good for ME too.”
And thus ends the happy story of Sue, a senior whose outlook on doing business mirrors that of most of her generation, nearly all of whom value a firm handshake and “good vibes” as much as they do hard numbers and competency.
Bottom Line
As real estate professionals serving seniors, it’s important that we understand that what makes for a great partnership, truly is in the eyes of our clients. I’m proud to be a SRES and to help Seniors.
About Amy Dginguerian
Most people know Amy Dginguerian from her time in front of the camera as an actress, model and host, or behind the lens as a Producer in Hollywood. Amy built her Hollywood career with a simple strategy; be professional, be persistent, be courteous and be honest. Her hard work and determination took her from starring roles on TV and Film, to gracing the covers and inside of hundreds of magazines to Campaigns for some of the biggest companies in the world. She is also a 2-time Billboard Recording artist and also an Author.
But what most people don’t know about Amy Dginguerian is that she has always had a great appreciation and knack as a businesswoman. She started a modeling agency in one of the most competitive Cities in the world, (Hollywood) successfully represented over 400 models and talent. She kept her business thriving while traveling the world as a “WWE Diva.” Amy also took her love of business while she was garnering success as an actress and model and parlayed it into something that she truly loved- homes. Amy’s passion for homes and home ownership was realized after she bought her first investment property. She was fortunate enough to understand the real estate market and make smart investments that truly paid off. While most of her peers were struggling to make rent, Amy felt blessed to own a multitude of money making properties.
Amy became a Mom for the first time to miracle twins in May of 2009. Becoming a mother helped stir the fire of appreciation she has always had for home ownership and Real estate investments and so she decided to become a Licensed Sales Agent. She is also the Co-founder of JustSold.com.
Designations and Certificates:
• Senior Real Estate Specialist (SRES)
• Creating Value for Your Clients
• Video Marketing
• Managing Your Online Presence
• Putting Technology to Work for your Clients
• Client Negotiations
• Navigating the Social Media Maze
