Many people wrongly assume that salons are just for women but guys can benefit from a little grooming just as much as women.

“Guys want to look good — it gives them confidence,” said Ricky Culver, the manager of 18 | 8, a men’s salon on South Lake Avenue. This full service salon offers everything from facials and hot towel shaves to haircuts and manicures.

18 | 8 is a place to relax, explains Culver. They offer Firestone 805 beer on tap, have a big screen TV and a book entirely about beards to entertain customers before their appointments.

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“Men are really taking their grooming to the next level,” said Culver. In reference to facial hair, it seems to be the more the hairier — merrier. “Beards are something fun and creative that a guy can really get into to help him stand out,” he said.

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The 18 | 8 team is happy to assist seasoned whiskerers or beard newbies and guide them through products, styling and hair care.

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Although Culver says they’re all booked for Valentine’s Day, looking good is a year round pursuit. “When they walk out of here, men have confidence and I know for sure that women like men with confidence,” said Culver.

18 | 8 is located at 140 S Lake Ave #104, Pasadena. Call (626) 844-7188 or visit www.eighteeneight.com.