open taste 2Online food marketplace, OpenTaste, launches its delivery service for Los Angeles consumers, bringing health conscious food lovers closer to local California farmers, private growers and gourmet purveyors. OpenTaste’s easy online ordering process and free 24-hour delivery broaden consumers’ options for quality food and organic groceries readily available to them.

“Everyone deserves to enjoy fresh and healthy food open taste 1without having to spend big dollars,” said Kenneth Wu, CEO of OpenTaste. “We have been receiving overwhelming positive responses from people on their experiences during our initial launch in Pasadena. We are excited to be able to bring this experience to all residents in Los Angeles.”

OpenTaste is an online marketplace that connects consumers directly to local farms, private growers and some of the best-known food makers. All qualifying vendors go through a rigorous selection process in order to sell on OpenTaste. Vendors’ proximity to Los Angeles enables produce to be hand-picked fresh from the farms when orders are placed online by customers. This means the produce is never frozen or stored in the stockroom or on the shelves.

OpenTaste started bringing fresh produce and making free 24-hour delivery to Pasadena and nearby residents in April. OpenTaste has more than a thousand customers in and around Pasadena, with an expanding customer-base throughout Los Angeles.

For more information, visit www.opentaste.com.

About OpenTaste

OpenTaste is revolutionizing the way the world receives its food. No longer will consumers need to wait or visit their local groceries to shop for the freshest foods. Founded in 2015, OpenTaste is an innovative technology company based in Los Angeles, which brings the highest quality foods to consumers efficiently and seamlessly for less than what you would expect. From your mobile phone, tablet or computer, OpenTaste takes the hassle, time and expense out of shopping. By streamlining the distribution process between growers and consumers, OpenTaste is able to bring the freshest foods at a lower cost. For more information, visit www.opentaste.com.