Is it an ice cream sandwich or a doughnut sundae? Or a different animal entirely? If Afters Ice Cream’s Milky Buns were an animal they would be the zoological equivalent of a unicorn.
Founders Scott and Andy started Afters Ice Cream as a hobby and did not expect the internet fame that would befall them.
“We tried lots of things but when we tried the doughnut we knew this was it,” said Andy. And thus, the Milky Bun was born.
This awe-inspiring dessert includes a scoop of ice cream, a topping – try the cereal for a nice crunch – and comes pressed in a hot doughnut. The crunchy toppings like Afters Flakes and Cinnamon Cereal.
“We’re trying to cater to ourselves not to any particular culture – we’re not here to please everybody,” said Scott.
Although many of their flavors seem to be influenced by Asian culture – like Jasmine Milk Tea Ice Cream and Mochi toppings – Afters Ice Cream is a flavor experience all its own. A Milky Bun’s cold ice cream compliments the soft, pillowy doughnut and cereal toppings lend an unexpected crunch.
“We’re part of this creative culture and social media makes it easier to share, connect and broaden your mind,” said Andy.
Social media is steeped into every aspect of their design. The Pasadena location has a selfie wall and patrons can be seen snapping cell phone photos at every corner.
Afters’ Instagram is drool-worthy and their clean aesthetic practically guarantees a share-worthy photo. The vintage gas station is a statement-making white with minimal black accents and vintage red gasoline pumps.
“It’s a brand that’s just us and we’ll continue to push the envelope,” said Scott.
Who knows what fantastical creation they will come up with next.
Afters Ice Cream is located at 1265 East Green Street. Visit www.aftersicecream.com for more details.
