For many women a bra fitting ranks about as high on their list as getting a root canal, even though recent surveys prove most American women don’t wear their proper bra size. The newly opened Soma Intimates is changing that. This everyday-feminine bra and loungewear shop gives women the chance to experience the difference a properly-fitting bra can make in their lives.
Bra fit specialists take the time with each customer to ensure a proper fit according to their 5-point checklist. They are there to make sure you walk away happy and help you realize that bra shopping is not a dreadful 
experience. Associates recommend getting a bra fitting every 6-12 months due to natural fluctuations in weight and body shape. They are more than happy to oblige – no appointment necessary.
Soma is the latest addition to Paseo Colorado and celebrated their opening this morning with gift cards to the first 25 customers, red velvet cake samples from the local Nothing Bundt Cakes bakery and a satin lip demonstration by Mary Kay consultant, Carolyn Martinez.
Soma is located at Paseo Colorado, 300 E. Colorado Blvd., Pasadena, call (866) 768-7662 or visit www.soma.com for more information and bra care tips.
