However, the report also revealed that for the second year in a row 96% percent of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know. Buyers search for a home online but then depend on an agent to find the actual home they will buy (53%) or negotiate the terms of the sale & price (31%) or understand the process (63%). Stephen Phillips, the Chief Operating Officer for HSF Affiliates LLC, put it best:
“Home buyers are more informed than ever with their Internet searches and ongoing research; however, there’s a critical need to transform that information into analysis and advice that helps consumers make the best home-buying and selling decisions.”
The plethora of information now available has resulted in an increase in the percentage of buyers that reach out to real estate professionals to “connect the dots”. This is obvious as the percentage of overall buyers who used an agent to buy their home has steadily increased from 69% in 2001.
Bottom Line
If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.
About Amy Dginguerian
Most people know Amy Dginguerian from her time in front of the camera as an actress, model and host, or behind the lens as a Producer in Hollywood. Amy built her Hollywood career with a simple strategy; be professional, be persistent, be courteous and be honest. Her hard work and determination took her from starring roles on TV and Film, to gracing the covers and inside of hundreds of magazines to Campaigns for some of the biggest companies in the world. She is also a 2-time Billboard Recording artist and also an Author.
But what most people don’t know about Amy Dginguerian is that she has always had a great appreciation and knack as a businesswoman. She started a modeling agency in one of the most competitive Cities in the world, (Hollywood) successfully represented over 400 models and talent. She kept her business thriving while traveling the world as a “WWE Diva.” Amy also took her love of business while she was garnering success as an actress and model and parlayed it into something that she truly loved- homes. Amy’s passion for homes and home ownership was realized after she bought her first investment property. She was fortunate enough to understand the real estate market and make smart investments that truly paid off. While most of her peers were struggling to make rent, Amy felt blessed to own a multitude of money making properties.
Amy became a Mom for the first time to miracle twins in May of 2009. Becoming a mother helped stir the fire of appreciation she has always had for home ownership and Real estate investments and so she decided to become a Licensed Sales Agent. She is also the Co-founder of JustSold.com.
Designations and Certificates:
• Senior Real Estate Specialist (SRES)
• Creating Value for Your Clients
• Video Marketing
• Managing Your Online Presence
• Putting Technology to Work for your Clients
• Client Negotiations
• Navigating the Social Media Maze
