Winter Dine LA kicks off Friday, January 13, with about 20 Pasadena restaurants offering specially priced lunch and dinner menus for 15 days including the Martin Luther King holiday.

Lunch menus are $15, $20, and $25, with dinner menus priced at $29, $39, and $49, or beginning at $95 for the Exclusive Series. Diners can enjoy more savings through American Express by signing up and using their card at all participating restaurants to receive $5 off their final bill of $21 or more.

“DineL.A. celebrates the eclectic culinary community of Los Angeles with a robust line up of choices, from American steakhouses to Korean BBQ, and everything in-between for diners to enjoy during this 15 day event,” says dineL.A. Director Stacey Sun.

Among the Pasadena restaurants taking part in Dine LA are Celestino Ristorante and Bar, Central Park Restaurant, Green Street Tavern, Gyu-Kaku – Pasadena, Il Fornaio, Maison Akira, Malbec, Meat District Co., Mi Piace, Parkway Grill, POP Champagne Bar and Restaurant, Ruth’s Chris Steak House, Smitty’s Grill, Sushi Roku – Pasadena, and The Terrace and Royce at The Langham Pasadena.

Diners can also share their culinary experiences at participating restaurants with the returning “Dine. Snap. Win.” Instagram contest. Diners can simply snap a photo of their dineL.A. dish, using the hashtag #DineSnapWin, and include the restaurant name to be entered into the contest. One winner will receive 100,000 AAdvantage miles from American Airlines.

The contest is valid throughout the dates of Winter dineL.A.

The Exclusive Series, presented by American Express, offers diners a chance to enjoy some of L.A.’s most luxurious restaurants, including The Royce Wood-Fired Steakhouse, located at 1401 S. Oak Knoll Avenue in Pasadena, which offers the finest selection of USDA Prime Cuts, Australian Wagyu and authentic Japanese Kobe Beef, expertly prepared over a wood-fired grill. The steak dinner is $130 throughout Winter dine LA.

dineLA runs for fourteen days from January 13-27. For more information, news, and updates, visit www.dineLA.com and follow dineL.A. on Facebook, Twitter, Instagram and Snapchat at dineLAsnaps.